![]() ![]() The USPTO approves most trademark applications within a year. How Long Does It Take to Trademark a Slogan?Īfter filing your application, you should receive a response within six months.You'll have to pay extra for extensions, some amendments, and maintenance. The USPTO trademark filing fee costs between $225 and $400. How Much Does It Cost to Trademark a Slogan?.If you don't do this necessary maintenance, the USPTO will cancel the trademark. You also have to request a trademark renewal every 10 years. You'll need to demonstrate continual use five years after your original trademark date. The USPTO requires trademark owners to maintain registration to keep a trademark active. ![]() If you do this, you'll probably lose your exclusive rights. Other parties can use cancelled or abandoned trademarks. This usually leads to nonuse and trademark abandonment or cancellation. You shouldn't file a trademark application for a slogan that you don't intend to use. Apply for a copyright for any creative work that you've made or authored. The USPTO also doesn't grant trademarks for original artwork. The USPTO doesn't allow trademarks for elements that are only for looks. Any design element must be integral to a logo. Some trademarks include original designs. You can't trademark slogans of an informational or entertaining nature if they aren't intended for profit. Trying to Trademark an Informational Slogan.If you haven't already established legitimate use, you might not have a strong enough case to register your trademark. If you want to keep others from using it, however, you should trademark the slogan.Įven a uniquely creative slogan might not be eligible for trademarking. You can adopt a slogan for your brand without filing out a trademark application. You Don't Need a Trademark to Make a Slogan Your Own.This doesn't usually meet the USPTO's requirements. You can't trademark a slogan that just describes your company's goods or services. Reasons to Consider Not Trademarking a Slogan It can also make your brand more desirable. With a trademark, you can keep others from using your creative, distinctive slogan. Campaigns that meet one of the above requirements could be eligible. If this is true for you, you might want to gain exclusive rights to it. Some companies regularly use a slogan in their ad campaign. You Can Lay Claim to Your Advertising Campaign.Reasons to Consider Trademarking a Slogan In every case, the trademarked intellectual property must be unique and distinctive. In addition to a slogan, a trademark can also apply to a: Example: an environmental group's "Think Green!" Informational or entertaining phrases not intended for profit.Common phrases that do not have another meaning.Most applications for the following types of trademarks wont be approved: This type of slogan is most common when it's been used in commerce or advertising for at least five consecutive years. This secondary meaning goes beyond the literal meaning. It has another meaning that immediately calls a product or service to mind.It's fundamentally creative and distinctive.To trademark a slogan, it has to meet one of the following definitions: Many businesses register advertising campaigns as trademarked slogans. You can defend your slogan from infringement. When you trademark a slogan, you have the exclusive rights to use it to make money. This can aid your marketing efforts and add value to your business. ![]() Registering a trademarked slogan will make the connection between your message and your brand for customers. Pay the filing fee.Ī trademark is an original symbol or saying that sets apart one product or company from another. Make sure the slogan isn't already registered in the same category.
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